18
Years of Operation Since 2008
29
Years of Experience Per Leader
75+
Clients Since Inception
100%
Client Renewal Rate
Who We Are
A Different Kind of Consulting Firm
SRA helps organizations lead business transformation, improve operational performance, and drive profitable growth.
Our team brings real-world perspective to all of our engagements. We served as executives, investors, and consultants in the industries we advise, and were trained at leading strategy firms including Oliver Wyman, McKinsey, Bain, and Deloitte/Monitor.
Beyond consulting, we built and led businesses ourselves, launching successful companies, scaling high-growth enterprises, and serving in executive roles at global leaders such as American Express, Microsoft, Sony, Bridgewater, Capital One, Omnicom, Amgen, and Disney.
That experience is a key differentiator. We understand firsthand the complexity and pressure of running a business. As a result, we are able to deliver practical, achievable solutions tailored to each organization's capabilities, constraints, and ambitions.
Since 2008, SRA has partnered with companies worldwide across media & technology, sports & entertainment, financial services, retail, consumer products, healthcare, education, manufacturing, and industrials. We also work with private equity firms as an investment and operating partner, performing diligence, accelerating performance improvement, and driving growth across portfolio companies.
Why We're Different
Senior Project Teams
Unlike typical consulting firms that have pyramid structures with many junior analysts, we index higher on senior professionals and use analysts with discretion when leverage is required.
Skillsets Aligned to Projects
We tailor project teams to specific client needs by bringing in appropriate functional specialists. We design teams to projects, not projects to teams.
Hands-On Expertise
Our consultants bring significant management and operational experience, and understand the practical realities of leading business change.
How We Work
We work closely with management teams to drive outcomes that are practical, commercial, and within the grasp of a company's capabilities.
Collaborative
Our teams work closely with the C-suite and key leaders in a highly collaborative manner. They see us as colleagues, and often forget we are not employees.
Pragmatic
We create practical, achievable solutions tailored to the capabilities and limitations of each organization.
Focused
Our work targets the critical path and we are relentlessly focused on having a positive impact.
Comprehensive
Beyond research, strategy and innovation, our work continues through implementation so that ideas become reality, and objectives are achieved.
What We Do
Strategy Consulting — and Implementation
We are a full-service strategy consulting firm that goes beyond giving advice — we help clients with implementation and collectively achieve results. When asked to identify some of our key practice areas, the following stand out.
Strategy, Growth & Innovation
We help organizations unlock growth through business transformation, new venture incubation, and research-driven customer insights. Our work accelerates adoption, strengthens customer relevance, and drives performance improvement.
- •Growth strategy
- •Business transformation
- •Innovation & business design
- •Customer research & insights
Business Process Optimization
We build the operating discipline required for scale — from process optimization and organizational design, to maturity assessments for diligence, governance, or founder-to-enterprise transformations.
- •Workflow analysis & automation
- •Best practice benchmarking
- •Efficiency improvements
- •Organizational design
- •Operating model transformation
Product Strategy & Delivery
We guide companies through product strategy, redesign, and transformation to maximize market fit, improve performance, and fuel sustainable growth.
- •Customer-driven product strategy
- •AI-powered value creation
- •High-performance product operating model
- •GTM acceleration and scaling
- •End-to-end delivery excellence
Data & Analytics Transformation
We modernize data, analytics, and BI environments — integrating fragmented data sources, enabling dashboards and insights, and establishing analytics capabilities that support insights and enterprise decision-making.
- •Data strategy & architecture
- •ETL/ELT pipeline development
- •Business intelligence
- •Advanced analytics & machine learning
Diligence & Merger Integration
We provide objective operational, technology, human capital and financial diligence to support acquisitions, growth investments, and divestitures, ensuring clearer decisions and reduced transaction risk.
- •Commercial & operational diligence
- •Technology assessment
- •Human capital evaluation
- •Merger integration
Systems Modernization
We help organizations re-architect enterprise systems, define future-state tech strategies, and deliver platform modernization programs that enable scale, stability, and integration.
- •Enterprise architecture design
- •Systems selection & implementation
- •Platform modernization
- •Technology roadmapping
AI Solution Design
We help companies harness the power of artificial intelligence to automate processes, enhance decision-making, and create competitive advantage through intelligent systems.
- •AI strategy & roadmap
- •Agentic AI implementation
- •Process automation
- •AI-powered insights
Workplace Strategy & Build-out
We help organizations manage complex construction projects, serving as the owner's representative to manage projects from concept through design, build and occupancy. We collaborate on design decisions, manage consultants, oversee budgets, and provide quality control.
- •Space planning & design
- •Project management
- •Vendor coordination
- •Budget oversight
Meet Our Team
Seasoned Talent
Our professionals have decades of experience as both consultants and operators. That's the key differentiator of our people; we understand how difficult running a business can be, and use this experience to create practical, achievable solutions that are tailored to the capabilities and limitations of each organization. We are located across the U.S. and cover clients internationally.
Leadership
Daryl Twitchell
Founder & Managing Partner
Daryl is the Founder and Managing Partner of Silver Ridge Advisors (SRA), an elite management consultancy started in 2008 with clients across the world.
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Iain Paine
Managing Director
Iain is a senior operations, technology and program management leader with more than 20 years of experience in business transformation.
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Peter Thomas
Managing Director
Pete has more than 20 years of experience in strategy consulting, business innovation, go-to-market strategy, analytics, data science, big data platform development, and systems integration.
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Inderpal Singh
Managing Director
Inderpal has more than 20 years of experience in strategy consulting, business innovation, product development, startups, investments, systems integration, and strategic marketing.
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Greg Bayer
Managing Director
Greg has over 25 years of experience in product management and operations, and is a champion of continuous improvement through product discovery, agile development, and lean practices.
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Sherry Danese
Managing Director
Sherry has over 20 years of experience in strategic consulting, marketing strategy, business innovation, product and franchise optimization, sales operations, market research and regulatory affairs.
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Patrick Murray
Managing Director
Pat Murray is Managing Director, Data Insights & Analytics at Silver Ridge Advisors. He has over 20 years of experience in analytics, big data, and information management.
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Tim Lemmon
Managing Director
Tim is an accomplished, results-oriented C-level operator, advisor and investor, with over 30 years of experience with startups to Fortune 25 companies.
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Ron Sheklin
Managing Director
Ron has more than 20 years of experience in management consulting, strategic planning, product and market development, and innovation.
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Leigh Zarelli Lewis
Managing Director
Leigh is a seasoned business leader with a passion for innovation and growth, through data-driven decision-making and building customer-centric experiences.
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Gina Chute
Director
Gina is an experienced operations and business management consultant at SRA, with a focus on the management of complex projects across multiple workstreams and constituents.
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Jennifer Beihl
People & Talent Leader
Jen is an accomplished People and Talent leader with deep expertise in performance management, leadership development, organizational culture, and large-scale change management.
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Frank Schuck
Technology Project Manager
Frank is a senior consulting executive with extensive experience helping large enterprises plan and deliver complex, technology-enabled environments.
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Adam Dengler
Data Analyst & Senior Consultant
Adam is a Data Analyst and Senior Business Consultant at Silver Ridge Advisors. Adam leverages more than 20 years of experience in data analysis.
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Kelly Duggan
HR Specialist & Executive Coach
Kelly is the Leader of the People practice at Silver Ridge Advisors and an accomplished executive coach with over a decade of experience building Learning & Development and Employee Experience functions.
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Jeremy Rabson
Executive Advisor
Jeremy is an Executive Advisor to Silver Ridge and leads Marketing for SANS Institute, the global leader in cybersecurity training and research.
MoreSample Engagements
Delivering Meaningful Results
A selection of our projects illustrates how we deliver meaningful results across industries and engagement types.
Consumer Technology
Engaged by a consumer technology company to assess data processes and workflows, and build a new AI-powered regulatory information tracking solution to automate processes, increase transparency, and ensure compliance.
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Start-UpsFinancial Services
Launch of fixed income and global macro hedge fund with seed capital from bulge bracket bank; assets under management grew from $75 million to $73.6 billion.
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Growth & Pre-IPOInsurance Brokerage
Acquired 30-person regional employee benefits insurance brokerage company and built into a high-growth, 500-person profitable business; acquired by private equity firm.
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Start-UpsProfessional Sports
Launched new professional football league taking strategic, operational and technology leadership roles across all parts of the company, responsible for location selection, game technology, and build-out of eight city teams.
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TurnaroundNationwide Media Outlet
Overhauled business and operating model to grow revenue and reduce expenses prior to sale by public parent company to private equity firm.
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Growth & Pre-IPOEducation Technology
Performed analytics and organizational buildout to produce SaaS metrics and actionable insights for executive and operational leadership teams; supported successful Series C funding round.
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Litigation SupportAI Infrastructure
Comprehensive performance evaluation of company organizational maturity, enterprise systems and operating processes, to help defend losses from shareholder derivative suits.
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Transaction SupportFinancial Services
Engaged by private equity owner to streamline core processes and deploy new workflow management system in preparation for exit; sold to private equity buyout firm.
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Thought Leadership
Insights
Perspectives on strategy, technology, and transformation from our team.
AI Elevates Expert Work, Boosts Productivity and Innovation
By Daryl Twitchell
Building an AI Rules Engine to Solve for State Regulation Complexities
By Greg Bayer
Fewer Layers, Stronger Roles: How Organisations Are Structuring Product Teams
By Greg Bayer
Contact Us
Let's Start a Conversation
We'd love to hear from you. Whether you're looking for strategic guidance, operational improvement, or simply have a challenge you need to deal with, we're happy to have a conversation and see if we can help.
Website
silverridgeadvisors.comLocations
New York · Los Angeles · Boston · Detroit · Washington DC